The meaning of gender and its expression means something different to each of us.
High street brands have deemed gender non-conformity as 'trendy' and are constantly exploiting it for sales.
Collusion is an inclusive fashion brand that believes in authentic representation.
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Each of these images depicts a non-binary individual styled how they choose to be presented. Each photograph was also taken by a non-binary photographer. Representation is important, not just in terms of models and the people the public see but also within the team behind the end product.
Branded content for socials - IGTV, YouTube
This video asks the question 'what does gender inclusion mean to you?' The responses are from individuals that identify with a range of gender identities to include diverse opinions. I created this piece of branded content with found footage.
This video asks the question 'what does gender mean to you?' It tells the story of one individual, Adam, who identifies with non-binary gender. I created this piece of branded content with found footage.