Vegan food is often seen as pretentious and complicated. How can we tell people that the new Heinz Beanz Burgerz make eating vegan simple and tasty?
Heinz Beanz Burgerz are simply grown tasty.
Pre Launch Print Execution
TVC Storyboards
During an Ad-break takeover, the story of the invention of Heinz Magic Beanz Burgerz Treez would be told in a mockumentary style series of TVCs. 
Social Storyboards
This is an example of the visual these social posts could have.
This is an example of the visual these social posts could have.
These social storyboards will focus more on how the Beanz Burgerz get their flavour.
Experiential - bringing Heinz farm to the city.

People would be able to 'pick' their own Beanz Burgerz from the magic Heinz treez to bring the Mockumentary to life. Further Mockumentary content could be produced from these experiential executions. 

I worked with the lovely Jessica Watson-Holmes for this brief.
This brief was in partnership with Havas London.
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