Vegan food is often seen as pretentious and complicated. How can we tell people that the new Heinz Beanz Burgerz make eating vegan simple and tasty?
Heinz Beanz Burgerz are simply grown tasty.
Pre Launch Print Execution
During an Ad-break takeover, the story of the invention of Heinz Magic Beanz Burgerz Treez would be told in a mockumentary style series of TVCs.
These social storyboards will focus more on how the Beanz Burgerz get their flavour.
Experiential - bringing Heinz farm to the city.
I worked with the lovely Jessica Watson-Holmes for this brief.
This brief was in partnership with Havas London.