GHD stands for Good Hair Day. It also stands for Growth Hormone Deficiency.
How can ghd support girls and their families living with Growth Hormone Deficiency? 
A Problem
When young girls search ghd they are met with this.
When they search for a role model they are met with this.
Using SEO, we'll get Growth Hormone Deficiency at the top of the google search and provide links to more information and community support groups.
A Girl Gang Tik Tok community
Girls aged 9-13 spend their online time on Tik Tok. This platform is also great for raising awareness and educating a young audience on a plethora of topics. 
ghd will set up a Girl Gang page for girls with GHD to run. They will be able to create their own trends with the sound we created.
#GHDhacks #ShortGirlProblems
A good hair day
Mums always put themselves last, especially when their kids need special attention. 
ghd will create limited edition packs and invite mums and girls affected by GHD to a pampering event where they can get their hair done and meet the girl gang community in real life. 
Making real change
The main aim with this idea is to make girls feel like they're not alone. To solve the problem of limited visibility when it comes to GHD, a photoshoot will be part of the event day.
The photos will be used by ghd so the next time girls with GHD are searching for someone that looks like them, they're met with this.
If only for one day, lets make GHD mean good hair day.
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