Dulux Trade's new Vinyl Matt formulation has such high coverage, it can cover anything - even the most visually offensive murals.
We assembled a team of top-notch Dulux decorators and gave them the challenge of covering up the most hideous mural to ever exist.
Social execution.
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/e068352f-cfbe-4293-921d-1422136294ca_rw_1920.png?h=8d4cd95b0ead67ba1422d555fcc9ef9d)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/8d495c3e-c576-4149-8c2c-3cc8386df094_rw_600.png?h=f764552a1f376a33fd641b4683d02c85)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/0be93466-53e5-412e-a7fa-de5750e35c18_rw_600.png?h=4b23215d066e7deb7a9d0c3ce36f73fa)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/d95061a0-3231-4dcd-8b87-06b9d9657e73_rw_600.png?h=ac642f91f5372ae3fec3ba6ae50e90ae)
OOH and POS executions.
Copywriting, art direction, design.