School of Thought is an (extremely intense) intensive 12 week training course and competition.
Each week we were given a brief from a leading agency in Manchester and a few days to come up with a solution to present.
These ideas landed me 3rd place. Check out my best bits below.
Craghoppers
The brief in brief - Create a campaign that makes Craghoppers appealing to Gen Z.
Carr's Pasties
The brief in brief - Create a campaign that positions Carr's pasties as the ultimate snack to have on your buffet table on Christmas day.
DHL
The brief in brief - DHL are now using robots and driverless cars as part of their workforce. In the context of the pandemic, create a campaign to tell people about this.
