Yakers are the tastiest treat on the market.
(According to dogs everywhere.)
There's nothing traditional about the rebranding of these age-old chews.
Rebranding
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/a3b910e5-ffea-4c8f-9633-455887e87fe5_rw_3840.jpg?h=bc5b15571981ed899ecc6bcd90fe81eb)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/fe083b50-cf63-43ce-8370-5387cc7a2e35_rw_3840.jpg?h=e25109f324419b0f4b164f3d5cd55c16)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/1e565459-07ff-4f84-aadb-b743d21c7dc2_rw_3840.jpg?h=cac107b8f2307e2a49b1d755abaa151e)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/1043f834-53cd-43d2-806a-ec574301d193_rw_3840.jpg?h=fdd94ab990807a01c2e0f9a743f66d38)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/3781caac-1993-4f8f-b51e-c22151078e6c_rw_3840.jpg?h=9b5f5813f45ecd82e4b4ed9ccd3ee74e)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/f456f2c9-7433-4c54-bd4e-4c878fc587bf_rw_3840.jpg?h=435d31a59571f58ada9940e6da647a17)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/dac447f3-eb2a-4b63-b632-d25d415c3c02_rw_3840.jpg?h=1af62012d3ae8dcb70d6fda7191cc411)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/4f68bc5b-c7f3-4a18-b097-559eb025be8b_rw_3840.jpg?h=afc9a3c158f08398e1d950c0dcc2eca2)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/3770b2a0-715b-47ae-a703-2b81461fe134_rw_3840.jpg?h=8afd61db30729b81b8f04589d437c34d)
Using authentic lifestyle photography, pastel colours, bold typography and a cheeky tone of voice, we created a playful brand identity for Yakers.
Social posts
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/b1fb48bc-9f72-46c9-961d-01e7d1c9526f_rw_1920.jpg?h=3cc0c4cb3e15fe9557781a26140cd0f1)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/77e99d22-1cc4-4a31-90c0-c841e0edcb78_rw_1920.jpg?h=bd47d7040a7d0e5de95da3538f27512b)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/c78a4450-e282-49dd-b493-7c515caa34f7_rw_1920.jpg?h=51e44d00c26f058a51bdc6a773583ed7)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/5547ab2e-b1e3-4e00-8490-e70a64fc9121_rw_1920.jpg?h=b2525e4b25b7617e0f601627ba3bbe48)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/cb71ba29-1992-49f1-bdad-c4ca63f3e3c3_rw_1920.jpg?h=fab05adb29f9ee8e7fac16583a52f8a7)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/51eb15eb-5fd3-4cd3-8cbe-fe55bcccf0f2_rw_1920.jpg?h=53d44e78931929331ec970241f4f302b)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/278c5f1b-9421-4ca8-b175-a61f79eb86f7_rw_1920.jpg?h=874328ac3bb7ced965e5d6b6f42414dc)
![](https://cdn.myportfolio.com/c2613f7d-01d6-45af-be2b-7fa8894b60db/d86ecf98-e31a-4424-9ca0-780ddaabfe9c_rw_1920.jpg?h=130bdebbbdb816a4299a2b0df8e99444)
Copywriting, art direction, design direction.